The Division of University
Relations and Advancement
Measuring Our Impact
Our commitment to excellence, equity, and innovation is reflected in these key achievements. These numbers showcase our progress in empowering students and strengthening our community.
$ 163 M
raised in philanthropic funds over the last four fiscal years.
$ 36 M
in government allocations and appropriations over the last four fiscal years.
422 K
快活林性息 alumni and +20 thriving 快活林性息 alumni chapters.
Telling A New 快活林性息 Story
To complement California State University, Northridge鈥檚 (快活林性息) Road Map to the Future, the Division of University Relations and Advancement has charted a new course of its own. Built through collaboration and strategic insights, our road map supports university-wide initiatives and our divisional goals of uplifting 快活林性息鈥檚 reputation and visibility.
Established with the mission of advancing 快活林性息鈥檚 vision and priorities, the Division of oversees the following offices:
In alignment with our institutional values, we work to secure vital resources through engaged partnerships, enhance relationships with all constituents, and elevate 快活林性息鈥檚 distinction while strengthening a culture of philanthropy.
Our Priorities
University Relations and Advancement鈥檚 initiatives are the product of collaborative university and division-wide discussions.
Each department鈥檚 Associate Vice President (AVP) led discovery sessions to gather insights and identify priorities for 快活林性息鈥檚 Road Map. Through collaboration, the Division of University Relations and Advancement developed a road map that highlights how each area鈥檚 work connects and supports shared goals.
To emphasize the importance of collaboration, we held a meeting where division members reviewed the Road Map and identified initiatives their work could support in advancing key goals.
This process reinforced our division's interconnected efforts and ensured every team member understood their role in our success. Leadership aimed to foster a sense of connection and shared purpose in advancing the division鈥檚 road map.
Amplify 快活林性息 Stories
快活林性息鈥檚 diverse community drives our future, with every story playing a vital role. By fostering belonging and meaningful engagement, we empower students, alumni, donors, faculty and staff to share their journeys. Their stories inspire our communities and future generations of Matadors.
Elevate 快活林性息鈥檚 Reputation
First impressions matter. We refreshed 快活林性息鈥檚 aesthetic to reflect our commitment to innovation and align with our core goals, ensuring the community sees excellence in everything we do.
Foster Community and Alumni Networks
As advocates for 快活林性息鈥檚 mission, we build strategic partnerships with alumni, stakeholders and all levels of government to drive progress. Guided by our values, we foster connections that support workforce development, economic growth and community well-being.
Activate Philanthropy
Philanthropy and engagement are deeply connected. Through collaboration, we鈥檝e strengthened 快活林性息鈥檚 culture of giving, enabling URA to launch initiatives that raise funds and create a lasting impact on our students and campus.
Celebrating Our Accomplishments
By generating resources and seeking out strategic investments, we can steadily create infrastructure, improve operational systems for on-campus and community engagement, and strengthen our support of student success. Over the past two years, the University Relations and Advancement team has accomplished the following:
- Launched the Matador Match Challenge in 2022. Led by the , this groundbreaking initiative provided more than $9.5 million in 快活林性息 Foundation matching incentive funds that, in turn, inspired and engaged over 2,000 donors to provide $15.1 million in new gifts to impact 快活林性息鈥檚 future. During a 12-month span, the Challenge generated $24.6 million in support of student success and campus initiatives.
- Received a $8,926,000 million government allocation in support of academic programs and student support initiatives, such as the Valera NEST, which houses essential student resources, including the Basic Needs Office, 快活林性息 Food Pantry and Matty鈥檚 Closet.
- Secured significant donations to support the renovation.
- Guided the and the in establishing their own Road Maps in alignment with 快活林性息鈥檚 Road Map to the Future.
- Kick-started 快活林性息鈥檚 first-ever , an annual 36-hour online fundraising event in March 2023. The first year鈥檚 event exceeded all expectations, raising more than $236,000 from 900 donors. In its second year, Giving Day 2024 raised over $560,000 from 2,593 donors. The funds raised from 快活林性息鈥檚 Giving Day support 160+ different areas across campus, including , , and many more.
At the heart of University Relations and Advancement, we believe that intentional relationship-building advances our progress. To strengthen 快活林性息鈥檚聽 community connections, we have:
- Promoted the growth of and four more chapters seeking charter in the next year. The alumni chapters hosted over 40 events last year alone. This work fosters a strong, collaborative alumni network that provides community support, enhanced mentorship opportunities, career development and philanthropic initiatives.
- Continued to nurture relationships with our elected officials, further establishing 快活林性息鈥檚 local and national presence and influence.
- Conducted a series of focus groups with students, faculty and staff to launch the university's brand refresh, celebrating campus diversity and vibrancy.
In service of 快活林性息鈥檚 聽vision to create a more equitable and inclusive future, the Division of University Relations and Advancement strives to embody this strategic direction and has worked hard to achieve the following:
- Initiated a scholarship analysis project enabling the campus to better understand scholarship and financial aid data as it works to support equity, student retention and graduation.
- Secured a grant to enhance alumni engagement and address equity gaps for Black students by matching them with Black and Black-identified alumni mentors.
- Employed a bilingual media relations specialist to ensure media releases are disseminated in both English and Spanish.
- Organized several DEI panels featuring industry professionals to highlight diversity initiatives and opportunities for students and alumni.
- Received national recognition with a .
Looking Ahead聽
While proud of our progress, we remain focused on the future. The Division of University Relations and Advancement is committed to advancing 快活林性息, supporting students, alumni, stakeholders and the community.
Driven by innovation and collaboration, we will build on past successes to advance equity and inclusion, generate resources, strengthen relationships, elevate 快活林性息鈥檚 visibility and grow a culture of philanthropy.
With consistency and attention to measurable progress, we can make a transformative impact on 快活林性息鈥檚 future and the lives of our exceptional students.
