快活林性息

Can Gen Z Achieve the American Dream? A 快活林性息 Marketing Professor Weighs In
October 24, 2024

The house, the white picket fence, multiple kids and the garage to hold the two cars. This, as cliche as it may sound, has been the picture-perfect concept of what many consider to be the American Dream. Read article

As Inflation Still Persists, Consumers are Changing Their Behavior, Nazarian College Prof says
October 2, 2024

Eating out less. Pushing off that home purchase. Cancelling the monthly gym membership. Read article

David Nazarian Receives Honorary Doctorate from Alma Mater
June 5, 2024

California State University, Northridge conffered an honorary doctorate on business leader David Nazarian at the university鈥檚 commencement ceremonies last month.聽搁别补诲听补谤迟颈肠濒别

LS Trust Marketing Wins Over Judges: Meet the Latest Winner of the Bull Ring Competition
May 17, 2024

LS Trust Marketing aims to become the go-to destination for brands seeking to maximize their online presence and engagement. Read article

Introducing the Bookstein Real Estate Center
May 7, 2024

The David Nazarian College of Business and Economics unveiled a new name for the college鈥檚 real estate center on May 6 in honor of Harriet and Harvey Bookstein and their generous support of the college. Read article

Nazarian College Students Take Behind-the-Scenes Tour of SoFi Stadium
May 6, 2024

Business Students embarked on an unforgettable adventure as they stepped into the heart of one of the world's most impressive sports and entertainment venues, SoFi Stadium. Read article

Admitted Matadors Day Spring 2024
May 2, 2024

The David Nazarian College of Business and Economics is thrilled to announce that Admitted Matadors Day was a success! Read article

Nazarian College鈥檚 Beta Gamma Sigma Chapter Welcomes Top Business Students as New InducteesNazarian College鈥檚 Beta Gamma Sigma Chapter Welcomes Top Business Students as New Inductees
February 23, 2024

Nazarian College of Business and Economics recently welcomed 51 students to the college鈥檚 Beta Gamma Sigma chapter during a recognition ceremony at Bookstein Hall. Read article

Nazarian College Receives AACSB鈥檚 鈥�2024 Innovations that Inspire鈥� Recognition
February 12, 2024

AACSB International鈥攖he world鈥檚 largest business education alliance鈥攖oday named David Nazarian College of Business and Economics to an exclusive group: its Innovations That Inspire member spotlight program. Nazarian College is one of only 26 business schools worldwide to receive the recognition in 2024. Read article

Business Law Professor and Her Husband Create Social Justice Scholarship Endowment
October 17, 2022

Business Law Professor, Valerie Flugge Goyer and her husband, Jeff Goyer have created the Jeff and Valerie Goyer Social Justice Scholarship Endowment in the Department of Business Law in the David Nazarian College of Business and Economics. Read article

Civic Leader, Community Activist to Receive Honorary Doctorates from 快活林性息
May 19, 2022

California State University, Northridge will confer honorary doctorates on civic and business leader Paul Jennings and community activist Irene Tovar at the university鈥檚 commencement ceremonies next month. Both recipients graduated from 快活林性息. Read article

快活林性息 Students to Take On Venture Competition For Prizes Totaling Over $100,000
May 4, 2022

For the first time, students at California State University, Northridge are boldly going where no one has gone before 鈥� the CSU Venture Competition, a regional collaboration developed in part by 快活林性息鈥檚 David Nazarian College of Business and Economics. Read article

The Nazarian College Welcomes Timothy Gaspar of Gaspar Insurance Services to Its Advisory Board聽
April 12, 2022

The Nazarian College is proud to welcome Timothy Gaspar 鈥�06 (Finance) to its Advisory Board. Read article

Marketing Professor Stresses the Power of Social Media Influencers
April 12, 2022

Living in the midst of a digital-age world, scrolling and constant notifications have become the norm for most young adults, leaving them within easy reach of distractions, solicitations and the influence of those who use the internet and social media to influence their followers. Read article

Distinguished Alumni Award to Return with Star Power
April 4, 2022

California State University, Northridge鈥檚 Distinguished Alumni Awards will return for the first time in three years in 2022 with a star-studded cast of honorees. Read article

Remembering Younes Nazarian, Philanthropist and Entrepreneur
March 23, 2022

Younes Nazarian, a passionate supporter of education and the arts and a principal supporter of 快活林性息鈥檚 Younes and Soraya Nazarian Center for the Performing Arts (The Soraya) has died. He was 91 years old. Read Article

Sibling Alumni Create Awards for Accounting and Finance Students in Mother鈥檚 Memory
March 11, 2022

David Nazarian College of Business and Economics alumni and siblings Andrea Zoeckler 鈥�83 (Business Administration) and Richard Schweitzer 鈥�87 (Accounting Theory and Practice / Finance), have created the Suzanne Schweitzer Zaret Outstanding Student Awards for the top students in Accounting and Finance in memory of their mother, Suzanne Schweitzer. Read article

Nazarian College Students Win Big at Small Business Institute鈥檚 Project of the Year Competition
March 10, 2022

Four Nazarian College undergraduate and graduate Small Business Consulting teams placed within the top three of their respective categories at the Small Business Institute鈥檚 Project of the Year competition.The Small Business Institute announced the results of their competition on Saturday, Feb. 26 at the 2022 SBI Conference in Charleston, South Carolina.聽Read article

The Nazarian College Welcomes Utpal Mangla of IBM as an Advisory Board Member
March 8, 2022

Utpal Mangla is currently a General Manager for Industry EDGE Clouds in IBM and has been recognized as a Global Leader of IBM鈥檚 Telecommunications, Media and Entertainment Industry. He previously held the position of Vice President and Senior Partner in IBM.聽Read article

快活林性息鈥檚 Nazarian College Part of International Effort to Develop AI to Enhance Cross-Cultural Dialogue
March 7, 2022

Using the wrong word or misinterpreting body language can throw off an international business deal or sabotage efforts to negotiate an agreement between countries.

Hoping to ease tensions and enhance cross-cultural dialogue, the David Nazarian College of Business and Economics at California State University, Northridge is part of a multi-university, interdisciplinary project 鈥� funded with $5 million from the U.S. Department of Defense鈥檚 Defense Advanced Research Projects Agency 鈥� to develop an Artificial Intelligence (AI)-assisted app to help with real-time interpretations. Read article

快活林性息 Prof: Airbnb Can Have Positive, Long-Term Impact on Local Economies
January 11, 2022

Edward Kung, an assistant professor of economics at California State University, Northridge, said there is no question that the influx of short-term rentals, like those offered by Airbnb, led to higher rent prices and adversely impacted the housing supply, particularly for long-term renters. He鈥檚 done the research to prove it. Read article

Nazarian College Alumnus Publishes Second Novel
January 5, 2022

NazarianCollege alumnus Steve Blinder '80 (Marketing) went from marketing graduate to published author and has just released his second novel, Panga. Read article