快活林性息

To get your achievement shared with the campus community, reach out to 快活林性息 Strategic Communications and Brand Management.

If you have content that would make a good story for either HHD's news, events or social media, or for a pitch to 快活林性息 Newsroom, contact HHD Communications via email.

(快活林性息 ID login required)

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• If you need vector (.eps) files or high-resolution print-ready files, please contact contact HHD Communications via email.

Stationery: Order through听.

Always keep in mind that your materials represent the college and the university.听Here's a quality-check list:

• proofread for accuracy of content - fact check thoroughly.
• proofread for grammar and spelling (and have someone else proof it, too).
• take an objective look for appropriate use of images.
• Are there stretched or squeezed images?听 Don't let that happen.听 Make sure the aspect ratio has not become distorted as you formatted your document.
• Make sure you're using appropriate terminology and using correct titles of courses, programs, options, majors, departments and college/university entities.
• Let common sense be your guide to projecting a presence that is positive and culturally aware.

For best quality, shoot video indoors to avoid background noise, wind on mic, etc.

Lighting: Video and Photo

• Make sure that your subject face is nicely illuminated as evenly as possible.
• For video selfie, if you don鈥檛 have video lighting, use natural light from a window in front of you (indirect daylight is best) or set up a lamp (or two) in front of you with a soft 鈥渄aylight鈥� balanced bulb (~5000k color temperature)

Camera Placement and Framing: Video

• Laptop

• Place laptop camera听or听webcam is at eye level (or听just above).
• Place yourself centered horizontally on the screen, and line up your eyes at the top third of the screen.
• Give yourself enough distance from the camera to avoid cutting off the top of your head听or听the bottom of your chin.
• When speaking, look at the the camera to better connect with the audience.

• Added notes for Phone or Tablet
  • Place the device on a firm surface.
  • Avoid motion in your frame听 - don't have someone hold your device for you and act as camera operator.
  • Be close enough to the device to follow the framing guidelines for laptop video, above.

Video: Sounds

• A large room with some furniture is best, (living room or an office) this will help minimize the amount of echo in the room.
• If you are speaking to the camera or demonstrating something, keep background noise as minimal as possible.
• Avoid wind on the mic.
• Please don't add music to your video unless you have been asked to do so.

Photo and Video Backgrounds

• Choose Natural/Room Backgrounds
• Use an environment where you are lit brighter than your background.
• Avoid harsh light and shadows in the background.
• Avoid lighting 鈥渉otspots鈥� from windows with direct sunlight in your background.
• When shooting video, avoid a background where household members or pets can walk behind you.
• Some furniture or decorative items in the background will add interest, depth and personality鈥� however, avoid inappropriate, distracting items and cluttered surfaces.
• For photos, depth of field in the background can be听helpful (rather than taking a photo of someone with a wall directly behind them.
• Keep your subject听close to the center of the frame.

Clothing

• Wear clothing that will contrast with your background so that you don鈥檛 blend into it.
• For video, avoid small prints, stripes or busy patterns to prevent distortion.

Faculty websites: The听听can help you learn to build your faculty website.

• An additional approach to creating a faculty web presence is to utilize the听 Since the app lists faculty by default and pulls course information, it's a good idea to populate whether or not you have a faculty website. You can also add a bio, office hours and photo.

The 快活林性息 Strategic Communications and Brand Management听.听 Includes:

• 快活林性息 Logo and Logo System
• Design Guidelines
• Messaging Guidelines
• Style Guides
• Broadcast Email Info
• Downloads (graphics, templates, etc.)

Notes on the Above and Additional Resources:

Social Media: It is understood that social media at 快活林性息 is representative of the university and so is to be used under the direction of official entities of the university.

Students creating and maintaining social media pages for departments, program areas, or student groups MUST work under the direct supervision of a 快活林性息 faculty or staff member to ensure that continuity is maintained after the student graduates or leaves the position.

Supervising faculty or staff听 would be accountable for content and the way the social media is used. For example, if students in a program area within a department wanted a social media presence, they would ask their supervising faculty or staff to serve as the administrator of the social media page, and that faculty member would be responsible for overseeing and reviewing content.听

Also, the supervising faculty or staff would be responsible for removing admins from the social media presence when they leave the program and assigning the roles to new students, keeping the presence alive themselves, or shutting down the social media presence. (We don't want virtual ghost towns out there.)

Department areas that create social media presences need to let their department chair and department web administrator know the pages exist.

听

• 听(You will be required to login to your 快活林性息 account to obtain the form.)

A note about typography/fonts: Most of the fonts associated with 快活林性息 branding are licensed fonts, but the branding platform includes several common fonts, such as Georgia and Helvetica, which you can use for most publications. If you have a need to stylize in such a way that you wish to secure the licensed fonts, please contact 快活林性息 Strategic Communications and Brand Management.

Publishing News and Events听When you create your news and events, be sure share them with other relevant campus calendars through the web 2 platform. NOTE: also share via email with听快活林性息 Strategic Communications and Brand Management听as they are not working with the same news system as departments and colleges (this was the case as recently as 2025-03).

Q:听What if I need Creative Services such as听hiring someone to build a website or make marketing materials听for my center, program or initiative?

A:听快活林性息 Strategic Communications and Brand Management听can provide graphic and web design for a fee.听听

Q:听How do I get听new paper stationery?

A:听Stationery featuring 快活林性息 branding听can now be ordered directly through Quick Copies/Reprographics.听

Q:听Do I have to go through HHD听to get my information to University Marketing and Communications?

A:听No, but听we do need to be in the loop. When sending requests for coverage to Advancement or Marketing & Communications, for any press release, or publication please inform HHD Communications.听

Q:听Do I have to get approval from the dean's office听before I put out a publication?

A:听No, but if you have doubts, contact听HHD Communications.

Q:听What about听Universal Design and ADA compliance?

A:听Each department's web publisher keeps department sites up to date and is responsible for keeping the sites user friendly.听 If you have questions, the听听has tutorials, information, and the latest news to keep you in compliance.

Q:听Can I听post a pdf or video without applying Universal Design听principles?

A:听No. If you don't know how to make your post compliant, the听.

Q:听Can I听abbreviate听the name of the college?

A:听For internal audiences, an abbreviation is okay, but use "HHD" rather than "CHHD" to keep use consistent. For external audiences, please write out the name of the college on promotional materials and in webpages for at least the first iteration, i.e., Health and Human Development (HHD).

The credo of the College of Health and Human Development is that we are here听鈥渢o Enhance, Enrich, and Empower, the Human Experience.鈥�听 An optional tagline is the statement, 鈥淲e are the College of Life.鈥�

快活林性息 Identity Platform:

Users should always use the 快活林性息 Identity Platform听听

A Note about Color:

The official color of the College is forest green. This is the color of commencement tassels and it is sometimes used in-house as an accent color to signify the identity of the college. In any outward facing communications, colors should be selected from the color palette to be found under 鈥淒esign Guidelines鈥� on the 快活林性息 identity platform:听听.